Many years ago at the onset of the Rastafari movement all rasta products were of extremely high quality. This is because Rastafarians were producing the products themselves and of course with much pride. All "Rasta Products" were authentic, original, sturdy representing Royalty.

As the Rastafari Movement grew internationally the demand for Rasta Products increased severely. Many manufacturers saw this as a business opportunity thus began manufacturing "Rasta Products" in mass production. Most care nothing about the ideals of Rastafarians nor do they care to produce high quality merchandise. In fact they are unable to answer questions about the meaning of the colors, emblems, etc. Their only interest is the root of all evil. They put what they call "rasta colors" on any item and call it rasta bags, hats etc. This of course resulted in a dramatic decline of authentic goods related to Rastafarians.

Iyah Roots Rasta Shop is a group of Rastafarians working to maintain the originality of Rasta Goods. Rastafari products are manufactured, marketed, and sold by Rastafarians. This ensures quality production, fair trade, reasonable pricing, and correct representation of Rastafari Livity through our items. Thus you will not find bikinis and skimpy clothing in our shops. If you want true Rasta Products you came across a site that will provide such.